Documentation

How to Connect Google Analytics 4 to Claude With Analytify MCP

You can connect Google Analytics to Claude in under 2 minutes with Analytify MCP. Add the server URL https://core.analytify.io/mcp as a custom connector in Claude, sign in with Google, and Claude can answer questions about your GA4 data in plain English. Analytify MCP is read-only.

What You Need

A Google Analytics 4 property, and the Google account that has access to it
A Claude account. Custom connectors work on Free, Pro, Max, Team, and Enterprise plans. Free plans allow one custom connector.
An Analytify MCP license key, sent in your purchase email and shown in your Analytify account. No key yet? Get Analytify MCP
On Team and Enterprise plans, an Owner adds the connector for the organization first

How to Connect Google Analytics to Claude

Connect Google Analytics 4 to Claude with Analytify MCP. You need a Claude account, a Google account with GA4 access, and an Analytify MCP license key.

Total Time: 5 minutes

Step 1: Open Settings in Claude

Open Claude and go to Settings.
Connect Google Analytics to Claude: open Settings in Claude

Step 2: Add a custom connector

Go to Connectors and click Add custom connector.
Go to Connectors and click Add custom connector (Analytify MCP setup in Claude)

Step 3: Enter the name and server URL

Name it Analytify MCP, paste https://core.analytify.io/mcp as the server URL, and click Continue.
Name it Analytify MCP, paste the server URL, and click Continue (Analytify MCP setup in Claude)

Step 4: Click Add

Leave Advanced settings empty, then click Add.

Leave Advanced settings empty, then click Add (Analytify MCP setup in Claude)

Step 5: Click Connect

Click Connect to continue.
Click Connect to continue (Analytify MCP setup in Claude)

Step 6: Choose your Google account

Choose the Google account that has access to your GA4 property, then allow the requested permissions.

Step 7: Activate your license key

Enter your Analytify MCP license key and click Activate License. You can find the key in your purchase email and in your Analytify account.

Step 8: Confirm the connection

Claude confirms that Analytify MCP is connected.

Step 9: Turn on Analytify in a new chat

In a new chat, open the tools menu and make sure Analytify is turned on.

Ask Your First Question

Ask a question about your own data in plain English, for example:

What were my top 10 pages last week, and how do they compare to the week before?
How many people are on my site right now?

Every answer names its metric and date range, so you can check exactly what it covers.

Disconnect Analytify MCP

To fully disconnect Analytify MCP, remove Analytify’s Google access first, then remove the connector from Claude.

Remove Analytify’s Google access. In a chat with Analytify turned on, ask: Remove Analytify’s Google access. Claude uses the Remove Analytify’s Google access tool and asks you to confirm. Once confirmed, it disconnects Analytify from every AI assistant on your Google account and deletes the Google authorization Analytify stores.
This cannot be undone. To use Analytify MCP again, reconnect and grant Google access again.
Remove the connector from Claude. Open Claude and go to Settings and then Connectors. Find Analytify MCP and click Disconnect, then open its menu and click Remove.

FAQs

Why Are Analytify Tools Not Showing in Claude?

Analytify tools appear only after the Google sign-in completes. Check that Analytify shows as connected in Claude’s settings, and turn it on for the current chat. If it still does not appear, remove the connector and add https://core.analytify.io/mcp again.

Can Analytify MCP Change Anything in My Google Analytics?

No. Every Analytify MCP reporting tool is read-only, so it cannot edit, publish, or delete anything in your Google Analytics account. The one exception is the Remove Analytify’s Google access tool, which removes Analytify’s own access when you ask it to.

Do I Need the Analytify WordPress Plugin?

No. Analytify MCP works with any Google Analytics 4 property, with or without WordPress. WooCommerce, EDD, Forms and Goals reports are the exception: they need the matching Analytify add-on tracking on your site.

Can I Use Analytify MCP With More Than One GA4 Property?

Yes. One Analytify MCP connection covers every GA4 property your Google account can access. With one property, Analytify MCP picks it automatically. With several, name the property in your chat or set a default.

More Analytify MCP Setup Guides

Analytify MCP Setup Guides: every supported assistant in one place
Connect GA4 to ChatGPT
Connect Google Analytics to Cursor
Connect Google Analytics to Claude Code

Still stuck? How can we help?

Last updated on October 31st, 2026