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The Analytify Pixels Tracking addon allows you to integrate your Snapchat Pixel without manual coding. 

This setup enables you to track visitor behavior and optimize your Snapchat ad campaigns directly from your WordPress site.

In this guide, we’ll walk you through the simple steps to set up Snapchat pixel tracking using Analytify Pixels tracking add-on.

Step 1: Find Your Snapchat Pixel ID

Before connecting to Analytify, you must retrieve your Pixel ID from the Snapchat Ads Manager.

  1. Log in to Snap Ad Manager using your Snapchat Business account.
  1. Click the Manage Ads dropdown in the top-left corner.
  1. Navigate to Events Manager.
  1. Select your Event Source. If you do not have one, click to create a new source.
  1. Locate your Pixel ID (an alphanumeric string) for your chosen source. Copy this ID.

Step 2: Enable the Pixels Tracking Addon

  1. Log in to your WordPress dashboard.
  2. Navigate to Analytify >> Addons.
  3. Find Pixels Tracking in the list and click Activate.

Step 3: Configure Snapchat Tracking in Analytify

  1. Go to Analytify >> Settings and click the Tracking tab.
  2. Select Snapchat from the platform dropdown menu.
  3. In the Snapchat Tag ID field, paste the ID you copied from Snapchat.
  4. Ensure there are no extra spaces and click Save Changes.

Step 4: Verify Tracking

Once saved, your Snapchat Pixels will fire automatically for supported events, such as page views. To confirm it is working:

  • Visit your website in a new window.
  • Go back to Snapchat Ads Manager >> Events Manager.
  • Verify that incoming events are appearing for your specific source.

Final Thoughts on Snapchat Pixels Tracking

  • Automatic Scripting: Analytify handles the script injection across all pages, so you don’t have to edit any theme files.
  • Verification Tools: Use the Snap Pixels Helper Chrome extension to verify that the pixels are firing correctly on the frontend.

Explore other pixel tracking documentation below:

If you have any questions or need further assistance, please contact our support team.